The Unadvertised Brand Campaign

Categories: Empower Consumers and Providers

Blue Cross Blue Shield of Michigan launched the Unadvertised Brand Campaign to educate consumers and healthcare providers about the safety, effectiveness and value of generic drugs.  Through the campaign's website, consumers and healthcare professionals can access valuable educational resources such as a cost comparison calculator for the 100 most commonly prescribed drugs.  Users can also find information about newly available generics, obtain information on anticipated first-time generics and review FDA resources on various generic drugs.  Since the campaign's inception, the rate of prescriptions being filled with generic drugs has increased from 37.7 percent to well over 60 percent.