The Blue & You Fitness Challenge

Categories: Promote Health and Wellness

Arkansas Blue Cross and Blue Shield developed the Blue & You Fitness Challenge in 2008 following an earlier collaboration with the Arkansas Department of Health that resulted in the Arkansas Fitness Challenge (AFC).  The program addresses the dangers posed by controllable, adverse health factors such as obesity, smoking and poor nutrition by focusing on the importance of regular physical activity.  The Blue & You Fitness Challenge engages employees from opposing teams to participate in cardiovascular-focused exercises, awarding points for completion that are accumulated throughout the three-month contest.  Since the state's first AFC in 2004, the program has rapidly expanded, and the Blue & You Fitness Challenge now includes thousands of participants from large and small employers statewide.