Quit the Nic Smoking Cessation Program
Categories: Promote Health and Wellness
Blue Cross Blue Shield of Michigan’s Quit the Nic program encourages members to discontinue tobacco use and guides them through the smoking cessation process. As part of the broader BlueHealthConnection (BHC) initiative, an integrated wellness and care management program, members have access to a 24-hour nurse hotline that they can call to request educational materials and discuss their smoking cessation efforts with a registered nurse. During the telephone call, a BHC health coach may discuss the member’s readiness to quit, help develop an action plan and establish a formal quit date. The nurse also keeps in regular contact with the member to offer ongoing encouragement, answer questions that arise during the process and evaluate progress toward full smoking cessation.
