My Rx Choices

Categories: Empower Consumers and Providers

Premera Blue Cross Blue Shield of Alaska launched the Web-based My Rx Choices program to increase member participation in prescription benefit plans and equip them to make informed healthcare decisions.  The tool provides data on the medications they currently take – including the annual cost of those therapies – and reveals the price of lower-cost alternatives that are available for their condition.  My Rx Choices also integrates the results of Consumer Reports’ Best Buy Drugs, allowing members to review independently validated information on medications’ safety, effectiveness and price.