MIChild Program

Categories: Foster Public-Private Coverage Solutions

Blue Cross Blue Shield of Michigan (BCBSM) is committed to providing health coverage to children through its participation in MIChild, Michigan's State Children's Health Insurance Program. Through the MIChild program, which is administered by the Michigan Department of Community Health, children in eligible families receive comprehensive medical and dental coverage for only $10 per month. The program covers a range of services, including oral exams and dental checkups, emergency care, hospital treatment, prescription drugs, well-baby care, health exams, vaccinations and vision and hearing care.

Following a significant reduction in the state's outreach budget that limited its ability to market the program, BCBSM partnered with the state and implemented multiple strategies to increase MIChild enrollment. To achieve this goal, the Plan has an ongoing dialogue with state staff at all levels of the campaign. In addition, BCBSM fosters relationships within the community; pools corporate resources in its Government Affairs, Marketing, Media Relations and Community Affairs departments; and leverages the talents and goodwill of its diverse workforce to strengthen outreach efforts.