HealthSmart Tips

Categories: Diabetes Prevention,Promote Health and Wellness

Blue Cross Blue Shield of Delaware partnered with the Medical Society of Delaware to launch a health and wellness advertising campaign called HealthSmart Tips, offering simple, everyday advice for staying healthy.  Using print, radio, Web and billboard advertising, the program reminded people to get their blood pressure  checked regularly and remain up to date on routine screenings such as vision exams.  Additionally, the campaign encouraged compliance with doctors' orders and suggested keeping a personal health record.  Through the program, the Plan also posted online tips on rotating banner advertisements on its website and offered advice on healthy grocery shopping, activities to challenge the brain and a basic fitness formula for improved wellness.