Flexible Blue Product

Categories: Empower Consumers and Providers

Blue Cross Blue Shield of Michigan’s Flexible Blue product, a consumer-directed coverage option, aims to make healthcare more affordable while providing comprehensive health benefits.  Consumers gain greater control over their healthcare decisions through tools that enable them to customize low-premium coverage options.   Additionally, tax-advantaged features such as health savings accounts, health reimbursement arrangements and flexible spending accounts allow members to seamlessly monitor and manage their personal healthcare spending through the Blue Healthcare Bank.