Blue and Youth Program

Categories: Diabetes Prevention,Childhood Obesity Prevention,Promote Health and Wellness

Arkansas Blue Cross and Blue Shield launched the Blue and Youth Health Program to promote and teach regular physical activity, good nutrition and healthy habits among elementary school children. The program’s mascot, BlueAnn Ewe, a 6-foot-tall blue sheep, appears as a costumed and animated character in different venues, including:

• BlueAnn Ewe’s Healthy ClassAct: A live, interactive 40-minute classroom presentation starring BlueAnn. A coloring book for each child is provided at the end of the lesson to reinforce the topics taught.
• BlueAnn Ewe’s Health Club and Class Club: A club for individuals (aged five to 10) with a free two-year membership. Includes incentives and rewards for participating in healthy activities. Newsletters, activity sheets and special gifts are a part of the program. In the classroom equivalent club, teachers enroll their classes and utilize the Club materials at their discretion; membership is for one school year and provides incentives and rewards for practicing healthy behaviors.
  
• BlueAnn Rocks: Fourteen animated musical television commercials featuring BlueAnn and kids singing health messages regarding nutrition, peer pressure, exercise, nutrition and more. The spots are shown on children’s network and cable television channels, including Nickelodeon.
• BlueAnn’s Wild and Wooly website: Visitors play games, watch the "BlueAnn Rocks" music videos, join the health club, print out activity and color sheets, read about healthy goodies, look through BlueAnn’s scrapbook and read her fan mail.

For more information, visit http://www.BlueAnnEwe-ark.com.