BCN’s Healthy Blue Living

Categories: Change Incentives to Promote Better Care

BCN's Healthy Blue Living was first-to-market in Michigan and the nation with a product structure that encourages employees and their spouses to commit to healthy lifestyles, supported by their primary care physicians and the Blue Care Network (BCN).  The rewards for that commitment - in addition to achieving better health - are lower co-payments and deductibles for members.  The target for savings for employers is an average 10 percent reduction compared with an HMO product without the unique structure.

Members with this coverage have access to care management programs and services.  These include free smoking cessation and weight loss programs, free award-winning health education programs and BCN's disease management programs, which assist members with chronic conditions.  Experienced health coaches also are available to work with at-risk members on an individual basis to help them manage specific health issues.