The Blue Cross Blue Shield Association is committed to ensuring access to high-quality, affordable coverage.

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The Blue Cross Blue Shield Association is committed to ensuring access to high-quality, affordable coverage.

Learn More

Welcome to Blue Advocacy

The Blue Cross Blue Shield Association (BCBSA) believes Americans are best served by a competitive, private health insurance market that offers consumers the choices they want at a price they can afford. Further, healthcare coverage must be accessible to as many Americans as possible, with more choices and better prices.

Explore Blue Advocacy to learn more about how the Blue Cross Blue Shield Association is advocating with state and federal policymakers to improve our healthcare system.

Featured Coalitions*

The Campaign for Sustainable Rx PricingView
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